What is a Nano Wedding?

A nano wedding is a wedding attended by between 10 and 30 guests. Guests usually include just the couple’s immediate family and closest friends.

Nano weddings can take place anywhere—private homes, backyards, parks, garden centers, off-the-beaten-path venues, hotels, backyard micro-weddings, and more.

Why are Nano Weddings Becoming Popular?

A variety of macro forces are coming together to make micro-weddings even smaller.

1. Cost: Couples are investing in a more intentional and personalized celebration instead of spending $20,000+, $30,000+, or more on a large wedding.
2. Connections: The pandemic has shown everyone just how important loved ones are, while also increasing concerns about health, wellness, and mental health.
3. Customization: When you can only invite your nearest and dearest, there’s more focus on crafting a curated experience that each guest will love.
4. Planning: Nano weddings are less stressful, need fewer vendors, and can be planned more quickly. Many modern couples are busy and don’t have the time or resources for a large wedding.

Nano Wedding Features at a Glance

Nano Weddings Impact on Event Suppliers

Nano weddings are a fantastic opportunity for wedding suppliers, because while smaller, they’re significantly more curated than the average large wedding.

The average nano wedding creates increased demand for the following:

1. Statement decor: Because everything’s intimate and the guest list is so small, a nano wedding is an opportunity to create a truly special environment. Nano weddings usually have a few showstopper decor elements like a flower wall, arch, or signage/backdrop.
2. Multi-use items: With smaller budgets, smaller venues, and fewer guests, nano weddings require decor to be versatile and space-conscious. This is a great opportunity to promote modular arches, frames, light fixtures, wall pieces, and more. Also, consider double-duty items like welcome signage that can be repurposed as home decor.
3. Personalization: Couples know every guest will see and notice every element, so they want decor to be customized to their unique style and preferences. Nano weddings create significant demand for monogrammed signs, customized color palettes, personalized decor options, message boards, and more. These are also opportunities for DIY and small-batch ordering.

Nano Wedding Products to Promote

1. Flower Walls

• Consider smaller sizes for nano weddings, e.g. 2x2m or 2.5×2.5m.
• Showcase soft, romantic color palettes like blush, ivory, white, and sage green.
• Highlight ease of transport/setup for indoor/outdoor venues.

1. Wedding Arches & Frames

• Foldable/modular arches that are easy to pack/disassemble are a great fit for nano weddings.
• Circular and triangle wedding arches are trending right now.
• Nano weddings are often in backyard or unusual venues, so outdoor arches, frames, and other decor will be in demand.

1. Minimalist Table Decor

• Luxe, minimal candle holders, glass vases, table centerpieces, dried floral accents.
• Linen napkins, gold or rose-gold flatware, and ceramic chargers.

1. Custom Signage & Welcome Boards

• Wood signs, acrylic signs, neon.
• QR codes linking to a digital RSVP page or wedding ceremony program.

1. Lighting & Ambiance

• Fairy lights, LED lanterns, photo-worthy spotlights.
• Battery-powered options are ideal for mobile/alternative venues.

Nano Wedding Packaging & Shipping Tips

Most nano weddings take place in non-traditional venues, like private homes, backyards, unique spaces, garden centers, farms, and cottages.

This means:

1. You need to offer flat-pack decor kits that are easy to ship and store.
2. You need to provide clear assembly instructions (video, written guide, diagrams, etc.)
3. You can bundle products based on common venue types (e.g. garden ceremony kits, rooftop reception sets).

Nano Wedding Marketing Tips

1. Visually-Oriented Listings: Showcase your products in intimate, cozy settings (backyards, patios, homes) in your product listings.
2. Curated Packages: Curate packages such as “Boho Garden Ceremony Kit”, “Romantic Elopement Decor Bundle”, and “Minimalist Modern Nano Wedding Set”
3. Flexible Orders: Allow low minimums for small planners/boutique wedding pros purchasing directly for clients, as well as for couples buying directly.
4. Outreach to B2B Partners: Target small wedding planners, Airbnb wedding hosts, elopement officiants, and pop-up wedding companies.
5. Go Visual: Post nano wedding content with strong visual appeal (photos and videos) that inspire couples and wedding planners.
6. Email List: Build an email list for exclusive product bundles, offers, discounts, and new product alerts.

Conclusion: Nano Weddings Are Bigger Opportunity Than They Seem

Nano weddings are small, but the trend is massive in its implications and opportunities for wedding suppliers. The shift means you can:

1. Diversify your product mix.
2. Target a new market segment.
3. Focus on more personalized, curated products.
4. Increase your average order value.
5. Experiment with flexible, small orders for planners and DIY couples.

Nano weddings are here to stay. Don’t miss the opportunity to capitalize on the trend while it’s in its early stages.

Frequently Asked Questions (FAQ)

Q1. What’s the difference between a nano wedding and a micro wedding?

A nano wedding usually has 10 to 30 guests. Micro weddings have up to 50 guests.

Q2. Can nano weddings be profitable for suppliers?

Yes! Nano weddings use fewer products, but the items chosen are usually higher-end and more personalized, which means a higher average order value.

Q3. What types of venues are used for nano weddings?

Nano weddings can be held in private homes, small gardens, boutique venues, and outdoor spaces such as gardens, farms, or unique locations.

Q4. How can I market my products for nano weddings?

Create stunning photos and videos that feature your products in intimate and cozy settings to inspire nano wedding couples and planners.

Q5. What should I avoid when selling to the nano wedding market?

Avoid requiring bulk minimums or selling large, space-intensive products that aren’t easily customizable. Nano weddings need compact, impactful decor that can be easily set up.

Want to Supply Decor That Fits Nano Weddings? Contact Us Today

We offer elegant, customizable, and compact decor that’s ideal for nano weddings. As a wholesaler, distributor, or procurement specialist, you can reach nano wedding customers by sourcing through us.

📧 info@eventflowerwall.com
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Let’s partner to create beautiful, intimate nano weddings—and grow your business.